The problem with hull renders
Renders flatten scale. A buyer cannot tell from a still image how the flybridge feels, how wide the beach club really is, or how the master cabin compares with the model one series up.
AR restores proportion: the vessel appears at true scale, or as a precise miniature that can be circled, rotated and opened.
Where it fits in the marine funnel
The experience earns its place at three specific moments.
- At the show: place the model on the dock and compare layouts on the spot
- After the show: one shared URL keeps the conversation alive with the family and the captain
- Before the yard visit: review options, tenders and finishes so the visit is a decision, not a discovery
Hotspots do the technical selling
Range, displacement, tender garage, stabilisers, engine options — each becomes a tappable label with its own card. The broker stops reciting specifications and starts discussing fit.
Add a guided conversation
Pairing the AR model with an AI sales assistant means questions asked at 1am in another timezone still get answered, and the qualified ones arrive in the CRM before the sales team opens their laptop.