Notes on AR, fairs and modern selling.
Short, practical articles for teams presenting expensive products at exhibitions, in showrooms and across print.
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Trade shows · 7 min read
The WebAR trade show playbook: sell a 30-metre product from a 3-metre stand
How exhibitors use browser-based augmented reality to show oversized products at true scale on a small fair stand — and capture the lead while the visitor is still standing there.
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Print & packaging · 6 min read
From printed catalogue to augmented reality: designing QR codes that get scanned
Placement, contrast, wording and print finishes that decide whether a premium brochure becomes an AR entry point or just paper.
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Marine · 8 min read
Boat shows, superyachts and AR: shortening a twelve-month buying cycle
Marine buyers decide over months and across continents. Augmented reality keeps the vessel in front of them between the fair and the shipyard visit.
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AI assistant · 7 min read
AI sales assistants for clinics, hotels and showrooms: what actually works
A photoreal video assistant answers the first twenty questions, qualifies intent and hands a warm conversation to your team — in any language, at any hour.
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Analytics · 6 min read
Measuring AR ROI: the six metrics that convince a CFO
Scans, dwell time, hotspot depth, variant interest, assistant handoffs and cost per qualified lead — the numbers that turn an AR pilot into a budget line.